Privacy Policy

Canal de Lachine 4.0

PRIVACY POLICY

Effective as of April 21, 2026

1. Introduction

Canal de Lachine 4.0 (hereinafter "we", "our", or "the Organization") is committed to protecting the privacy of individuals who visit the website canaldelachine40.com (hereinafter the "Site"). This Privacy Policy describes the personal information we collect, how we use, disclose, and protect it, as well as the rights you have with respect to your personal information.

By using our Site, you consent to the practices described in this Policy. We encourage you to read it carefully.

2. Data Controller

The Organization responsible for processing the personal information collected through this Site is:

Canal de Lachine 4.0

Website: https://canaldelachine40.com

For any questions regarding this Policy or the exercise of your rights, you may contact us via the form available at: https://canaldelachine40.com/en/contact-an-advisor

3. Personal Information Collected

3.1 Information Provided Voluntarily

We collect information that you provide to us directly, including when you:

complete the contact or information request form available on the Site;
communicate with us by email or any other means of contact.

This information may include: your first and last name, email address, organization name, job title or position, and any other information you choose to provide.

3.2 Automatically Collected Information

When you visit the Site, certain information is collected automatically through cookies and similar technologies, including:

your IP address (anonymized);
pages viewed, time spent on the Site, and links clicked;
the type and version of your web browser;
the type of device used (computer, tablet, mobile phone);
your operating system;
traffic source (referral page, search engine, campaign).

This data is collected via Google Tag Manager and Google Analytics 4, described in detail in Section 5.

4. Purposes of Processing

The personal information we collect is used for the following purposes:

to respond to your information requests and connect you with an advisor;
to measure and analyze Site audience in order to improve content and browsing experience;
to understand browsing behaviour and optimize our content and pages;
to track the effectiveness of our communications and district promotion efforts;
to fulfill our legal and regulatory obligations.

5. Cookies and Audience Measurement Tools

5.1 Google Tag Manager (GTM)

Our Site uses Google Tag Manager, a tag management tool provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). GTM is a centralized tag management system that allows us to deploy and manage tracking scripts on our Site without directly modifying the source code.

Important: Google Tag Manager itself does not collect personal information. It solely serves to trigger other tools, such as Google Analytics 4. Data collection occurs through those triggered tools.

For more information on Google Tag Manager practices: https://marketingplatform.google.com/about/analytics/tag-manager/

5.2 Google Analytics 4 (GA4)

Our Site uses Google Analytics 4, an audience analytics service provided by Google Ireland Limited. GA4 allows us to measure traffic and interactions on our Site through cookies placed on your device.

Data collected by GA4 includes:

number of visitors and sessions;
most visited pages and content;
session duration and engagement rate;
traffic sources (organic, direct, referral, etc.);
device type and browser used;
approximate geographic location (region, city).

IP anonymization: we have configured GA4 with IP address anonymization enabled. Your data is processed in an aggregated manner and does not allow direct identification.

Data transfers: data collected by GA4 may be transferred to and stored on Google servers located in the United States. This transfer is governed by standard contractual clauses approved by the European Commission and recognized by relevant Canadian authorities.

Google Privacy Policy: https://policies.google.com/privacy

Opt out of GA4: you can prevent Google Analytics from collecting your data by installing the browser add-on available at: https://tools.google.com/dlpage/gaoptout

5.3 Cookie Inventory

The following cookies are placed on your device when you visit the Site:

Cookie Name

Provider

Duration

Purpose

_ga

Google Analytics 4

2 years

Distinguishes unique users

_ga_XXXXXX

Google Analytics 4

2 years

Maintains GA4 session state

_gid

Google Analytics 4

24 hours

Distinguishes users (session)

_gat

Google Analytics 4

1 minute

Throttles request rate

_gcl_au

Google Tag Manager

90 days

Advertising conversion measurement

5.4 Managing Your Cookie Preferences

On your first visit to the Site, a cookie consent banner is displayed to obtain your consent for non-essential cookies (including GA4 analytics cookies). You may update your preferences at any time by clicking the "Cookie Preferences" link available at the bottom of every page.

You may also disable cookies directly in your browser settings:

Google Chrome: Settings > Privacy and Security > Cookies and other site data;
Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data;
Safari: Preferences > Privacy;
Microsoft Edge: Settings > Cookies and site permissions.

Please note that disabling certain cookies may affect the functionality of some Site features.

6. Disclosure and Sharing of Information

We do not sell, rent, or commercially exploit your personal information to third parties. However, we may share it in the following circumstances:

with Google (via GA4 and GTM) for audience measurement purposes, as described in Section 5;
with our technical service providers who act on our behalf and are bound by confidentiality obligations (web host, email platform);
with our institutional partners (City of Montreal, boroughs, PME MTL) to the extent necessary to carry out our mandate;
when required by law or to protect our legal rights;
in the context of a merger, acquisition, or organizational restructuring, provided that the parties involved comply with this Policy.

7. Retention of Information

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or to satisfy our legal obligations.

Regarding data collected by Google Analytics 4, the data retention period is set to 14 months in our GA4 account. Upon expiry of this period, data is automatically deleted from Google's servers.

8. Security of Information

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encrypted communications (HTTPS protocol), access controls, and staff training.

While we make every reasonable effort to protect your information, no security system is infallible. We cannot guarantee the absolute security of information transmitted over the Internet.

9. Your Rights

In accordance with Quebec's Act Respecting the Protection of Personal Information in the Private Sector and Law 25, you have the following rights:

Right of access: obtain a copy of the personal information we hold about you;
Right of rectification: request the correction of inaccurate or incomplete information;
Right to erasure: request the deletion of your information, subject to our legal obligations;
Right to portability: receive your information in a structured and commonly used format;
Right to withdraw consent: withdraw your consent at any time, without affecting the lawfulness of prior processing;
Right to file a complaint with the Commission d'acces a l'information du Quebec (CAI): https://www.cai.gouv.qc.ca

To exercise any of these rights, please contact us via the form at: https://canaldelachine40.com/en/contact-an-advisor

10. Links to Third-Party Sites

Our Site may contain links to third-party websites (partners, media, institutional bodies). We have no control over the content or privacy practices of these sites and accept no responsibility for them. We encourage you to review the privacy policies of any third-party sites you visit.

11. Social Media

Our Site includes links to our pages on Facebook (Meta) and LinkedIn. When you interact with these platforms, data may be collected by these third parties in accordance with their own privacy policies. We invite you to consult Meta's privacy policy (https://www.facebook.com/privacy/policy) and LinkedIn's privacy policy (https://www.linkedin.com/legal/privacy-policy) for more information.

12. Minors

Our Site is not intended for individuals under the age of 14, and we do not knowingly collect personal information from minors. If you are a parent or guardian and become aware that your child has provided us with personal information, please contact us so that we may delete it.

13. Amendments to This Policy

We reserve the right to modify this Privacy Policy at any time, including in the event of changes to the audience measurement or tracking tools used on the Site. In the event of a material change, we will notify users by posting the updated version on this page with a revised effective date. We encourage you to review this page regularly.

14. Governing Law

This Policy is governed by the laws in force in the province of Quebec, Canada, including the Act Respecting the Protection of Personal Information in the Private Sector (R.S.Q., c. P-39.1) and its amendments under Law 25 (An Act to Modernize Legislative Provisions as Regards the Protection of Personal Information).

15. Contact Us

For any questions, comments, or requests regarding this Privacy Policy or the processing of your personal information, please contact us:

Via our online form: https://canaldelachine40.com/en/contact-an-advisor

Website: https://canaldelachine40.com